Engagement with NICE: In the hot seat

Monday 14 October 2019

An interactive workshop to prepare you for engagement with NICE

Representing a manufacturer at a Technology Appraisal Committee (TAC) meeting is a personally challenging experience on which a large amount rides when the ICER is close to the threshold. The manufacturer performance can make the difference between a yes or a no. Honing your soft skills and manner of presentation matters as much in this environment as the content of your answer. Additionally, the NICE process has recently changed meaning that greater engagement is now required with technical teams before going to the committee meeting stage.

BresMed is running this interactive workshop, which draws on our experience of supporting over 100 NICE submissions and representing manufacturers at multiple technical engagements and TAC meetings, in partnership with soft skills expert Berkeley Greenwood from Decideum. Our experts will take attendees through:


  1. Preparing for technical engagement
  2. The range of key stakeholders involved and the format of the meeting
  3. The role of the manufacturer representative
  4. How you can most effectively prepare yourself
  5. How to handle yourself on the day


The workshop will be a mixture of both presentation and group activities from 1:30 pm – 5:00 pm.


13:30 – 13:40 Introductions and objectives of the session

13:40 – 14:40 Guidance on how to prepare for technical engagement

14:40 – 15:10 Overview of the committee meeting format, key stakeholders and your role

15:10 – 15:30 Guidance on how to prepare for the committee meeting

15:30 – 15:45 Break

15:45 – 16:45 Interactive group sessions: answering committee questions

16:45 – 17:00 Group feedback/close

Presenters include:

Berkeley Greenwood

Following several years of working in the political and public affairs field, Berkeley began to develop his market access credentials, eventually setting up his own consultancy – Decideum.

Decideum advises on highly regulated areas of healthcare policy, notably in the fields of HTA and commissioning, dealing with bodies such as NHS England and the National Institute for Health and Care Excellence (NICE).

Most recently Berkeley was Director of Market Access at Shire UK. He has also worked in-house for GSK and Novo Nordisk, amongst others, in similar roles.

He has extensive experience advising on the work of the various NICE committees and workstreams and has trained numerous companies for their appearances in front of these over the past twenty years.

Dawn Lee

Dawn has 14 years of experience in economic consultancy and modelling. She has extensive experience in the development and presentation of economic models for HTA submissions, having been involved in over 60 NICE submissions and represented manufacturers at approximately 30 NICE TAC meetings.

In her role as Chief Scientific Officer for BresMed, Dawn is responsible for the provision of support to all BresMed’s practice areas to ensure that BresMed maintains and develops the technical skills and knowledge needed to support our clients.